Creative Director/ Producer/ Content Strategy

Darya Fallah

I've spent years inside the frame. Now I build it.

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Neutrogena Champs Dekd Out Dezigns FreshBros ROW Getty Nobu Koi Neutrogena Champs Dekd Out Dezigns FreshBros ROW Getty Nobu Koi
01 · The point of view
Darya Fallah directing on set
Worldwide

Most creative directors have never been the subject. I have.

Eight years modeling across three continents, with international runway experience and over 1,000 publications. That much time in front of the lens taught me exactly what the camera rewards, how an image is built, and which frames perform once they're posted.

Today I work from concept to capture and carry it the whole way: casting, styling, the shoot, the final edit, and the strategy that puts it to work. One point of contact, first frame to final post.

8
Years modeling
1K+
Publications
3
Continents

What I do

02 · Services

Hire me for one. Or all three. The full arc, or the part you're missing.

01 · Direction

The idea, made specific

I shape the concept and hold the visual standard through every decision on set. Editorial and restrained, intention over noise.

Book direction →
What's included
Concept & creative strategy
Casting & talent direction
Styling & art direction
Mood boards & treatments
Shot lists & references
On-set creative direction
02 · Production

The idea, made real

I build the crew and run the shoot, then direct the edit. One point of contact, from schedule to final delivery.

Book production →
What's included
Pre-production & scheduling
Crew & vendor sourcing
Location & logistics
On-set production direction
Edit direction & review
Final delivery & formats
03 · Social

The idea, made to travel

I lead a team of social managers and set the strategy, so every post grows the account and keeps the look intact.

Book social →
What's included
Content strategy & calendar
Team leadership & oversight
Channel & community management
Short-form editing direction
Brand voice & consistency
Analytics & growth reporting

Selected work

03 · Index · hover to preview
01 Neutrogena Creative & casting direction View ↗
02 Dekd Out Dezigns Brand, web & photo · Live Visit ↗ 03 FreshBros Social media management Instagram ↗
04 ROW Athleisure · Full production View ↗
05 Nobu Hotel Hospitality View ↗
06 Koi Hospitality · Content & social Visit ↗
07 Little Lighthouse Charity Show Charity show · Event film View ↗
08 SwimFit Yoga Sessions Wellness · Class series View ↗
▶ Film + casting gallery
Featured campaign

Neutrogena Casting

A beauty campaign for Neutrogena. I set the visual language, directed the Strawberry Moon casting tape, produced the runway coverage, then cut and programmed the rollout. From the first reference to the last post, the look never broke.

04 · Contact

Let's set the frame.

darya@newworldvisions.com
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darya@newworldvisions.com  ·  Creative Director · Producer · Content Strategy · Available worldwide Always a pleasure. Darya Fallah
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